18+ years of Creative experience including

Creative & Art Direction, Management, Photo

& Film Direction, Team Leading, Branding,

Editorial Design, Photography, Animation

and

UX/UI driven Web Design.

ABOUT.

973.600.2530

themattnovak@gmail.com

The following pages contain work that has

been directed by Matthew Novak.

Unless otherwise noted, he was the Creative

Director on all of these projects, often

managing teams of up to 30 people.

“Normal people, extraordinary coffee.”

Notes:

Launched within three

months of ideation.

Organically grew social

feeds to beyond 2K within

6 months with no ad-buy,

develop a 500 person 5-star

rated listed and charted on

iTunes at number 5 in food

podcasts in February of

2020

Matthew’s ability

to lead teams well

is where his true

talent exists.

Getting the most from teams,

while also making them feel

validated and supported is what

Matthew is most known for in

the workplace. He thrives in

fast-paced environments where

his calming demeanor can bring

clarity and comfort to those

on his team, while meeting

deadlines and completing

projects with a level of joy not

often seen.

Project

Branding & Vision, Team Building,

Web Design, Apparel

Client

The United States of Coffee

Role

Chief Creative Officer tasked with

crafting vision & building a team

of two designers, one developer,

two photographers, three writers

and one audio engineer.

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Branding.

This project involved 3 months

of consulting with the Founder,

CFO and CMO to help Christian

Planner realize not only what

their logo should look like, but

who they were as a team in

beliefs, look + feel, and voice.

In early 2020 the Inc 500

brand, Christian Planner, was

coming off a blockbuster year

with excellent sales, but they

had done this on the back of

a product and a dedicated

following, not a brand

Project

Branding, Vision, Voice

Client

Christian Planner

Role

Creative Director

“Christian Planner serves all Christians

with solutions to grow intentionally closer

to Christ every day.”

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Project

Branding & Vision and

Package Design

Client

Promises Kept Events

Role

Creative Director tasked with crafting a visual brand and

vision for this lean startup. Created a style guide for

visual representation as well as voice and photography

style. Additionally partnered with a team of two

designers and one illustrator to execute the project on a

45-day timeline.

Branding &

Package Design.

Micro-Brand &

Web Design

Project

Branding & Web Design - Handcrafted, Front

+ Main

Client

West Elm - Williams Sonoma Group

Role

Art direction of the launch of both West Elm

micro brands, the first

being a flagship initiative to feature stories

and shopping together

for the company. The second being a

transition to editorial content

on an E-commerce platform. Both were

e individually crafted from

ideation to launch in thirty

days and each featured a team of one

art director, six designers, and two content

creators.

Collateral Design.

After building the Emergence brand, the

next task was to direct an established team

of designers and photographers to create

take-home collateral that could represent

different ministries of the church in one

amalgamated package.

03 pieces as 01 unit

Overall, a system was

developed over the first six

months of incorporation to have

only one folding packet that

could devote a panel to each

ministry.

Events, or needs outside of

this overall corporate structure

would need to fit the format

(see tertiary guides) but would

devote the entire space to that

moment.

Deemed successful by

delivering on time, and

remaining under budget, this

system is still used today

almost 8 years later

Project

Creative Direction, Event Design, and General Management

Client

Upper Left Roasters & The United States of Coffee

Website

Design & Direction.

In order to create buzz around the Specialty Coffee Expo USoC

partnered with prominent

West Coast coffee roaster to use their space to bring together a variety

of high-profile coffee

professionals. Creative content was distributed digitally and in the city

of Portland. Tickets

for the event were sold out within 36 hours and the campaign was

considered a great success

Project

Website Design & Marketing

Client REBLJANE

Role

Creative direction and team

oversight to complete two rounds

of product launch and funding.

Lead creative and Dev teams

through execution as well as

manage a team of content writers

to ensure they comply with brand

voicing and messaging.