LaunchPad

Brand Development | Go-To-Market Strategy | UX/UI

LaunchPad is a new tech startup aimed specifically at easing breakpoints in many of the workflows of the outdoor service professional. While it is s highly technical SaaS it also needed to feel at home amongst many small business owners and operators. The simplified icon harkens back to the heyday of space excitement on the East Coast of Florida, while a clean custom typography rounds everything out to meet the user where they’re at.

As the creative director for this Sod Solutions property, I was also tasked with creating a full library of usable images without relying on photo crews and seasonal troubles that often accompany outdoor service location-based shoots. I was able to leverage my career experience in the professional photography space to use Mid Journey to supplement our need for a massive photo library, keeping costs (and headaches low) while delivering stylized assets that matched the Tone & Voice document I created to launch a cohesive visual and written language.