Episodic Series - Celebration on Tour
TL;DR
Project: Celebration on Tour
Client: Sod Solutions (Celebration Bermudagrass)
Role: Creative Director
Budget: $34K
Results: 3x increase in industry specification revenue. 4x growth of channel + over 100K views
The Challenge
The product, Celebration Bermudagrass, is used on 25% of the golf courses that host PGA tournaments. The challenge is highlighting this fact and leveraging the massive reach of the PGA without engaging in a brand-level partnership with the association.
My Role & Approach
As Creative Director and Executive producer, I built and managed the production team of 5, all the logistical efforts of this project, as well as overseeing art & creative for all final assets and distribution.