Creative Director building narrative-driven brands that scale.
15+ years leading brand, editorial, and marketing teams across food, hospitality, and CPG. I build creative systems that drive growth.
Former
Bon Appétit
New York Times
West Elm
Spotify
NFL / Super Bowl 50
Orvis
Topo Designs
NRDC
Selected Work
Campaign · Performance Marketing
OTT/CTV Campaign
Full-funnel campaign strategy and creative direction. $1.6M in new revenue across 18 months.
View Case Study →
Brand Strategy · Editorial
The United States of Coffee
Self-directed brand venture. Full identity, podcast, editorial platform, and community — built from scratch.
View Case Study →
Brand Strategy · SaaS · UX/UI
LaunchPad
0→1 brand system for a SaaS platform serving outdoor service professionals. Identity, UX, go-to-market, and AI-directed photo library.
View Case Study →
Brand Identity · Photography
Bump & Run Golf Tours
0→1 brand identity and photography for an Irish golf tour operator. Built to feel like a lifestyle brand, not a travel agent.
View Case Study →
Available for Creative Director roles — remote or NYC.
themattnovak@gmail.com
History
Director of Marketing & Creative | OTT & CTV | PPC | Brand & Culture
Creative Direction | Branding | UX/UI | Web Design
Creative Direction | Illustration
Brand Assets | Design
Editorial Design | Layout | Web Design
Creative Direction | UX/UI | Photo Direction | Product Design & Sourcing
Graphic Design | Illustration | Superbowl 50 Brand team
Videography | Film editing
Photography | Web Design | Content Creation