Creative Director building narrative-driven brands that scale.
15+ years leading brand, editorial, and marketing teams across food, hospitality, and CPG. I build creative systems that drive growth.
Former
Bon Appétit
New York Times
West Elm
Spotify
NFL / Super Bowl 50
Orvis
Topo Designs
NRDC
Selected Work
Campaign · Performance Marketing
OTT/CTV Campaign
Full-funnel campaign strategy and creative direction. $1.6M in new revenue across 18 months.
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Brand Strategy · Editorial
The United States of Coffee
Self-directed brand venture. Full identity, podcast, editorial platform, and community — built from scratch.
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Brand Strategy · SaaS · UX/UI
LaunchPad
0→1 brand system for a SaaS platform serving outdoor service professionals. Identity, UX, go-to-market, and AI-directed photo library.
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Brand Identity · Photography
Bump & Run Golf Tours
0→1 brand identity and photography for an Irish golf tour operator. Built to feel like a lifestyle brand, not a travel agent.
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Available for Creative Director roles — remote or NYC.
themattnovak@gmail.com